About

Hi! I’m Ashley—a marketing and creative strategist, and trained architect.

What a mix, huh? Graduating with a master’s in architecture during the Great Recession set me on a non-traditional career path and I’m incredibly proud of my journey. For nearly a decade, I’ve been a senior strategist on the marketing and brand team for the premiere architecture association. I manage a team of marketing professionals responsible for the revenue to support the organization’s operating budget of over 70M. I orchestrate multifaceted marketing and communications campaigns across various platforms and collaborate closely with renowned brand and marketing agencies. I’m dedicated to crafting compelling brand narratives, driving product development and launches, and spearheading event recruitment and acquisition endeavors. I’m particularly proud of my work on the organization’s annual conference and expo.

I put my degree to work in a unique way at the start of my career, developing career resources, managing volunteer committees, and advocating for the advancement of emerging professionals in architecture. Mission-driven work and problem-solving are the areas I thrive.

More about what makes me, me:

I’m a mom to two tiny humans, pup parent, and a native Midwesterner
I married another architect and we made our 1950s home a project. You can check it out on the ‘gram: #therespeckireno
Based out of the Washington, DC (the region known as “the DMV”)
I’m an admitted overuser of everyone’s (least?) favorite punctuation!
*Recovering* traveler (see bullet one)

Want to know more or have a project to tackle together? Please drop a note to say hello! And THANK YOU for stopping by my little corner of the web!